It seems the USA has finally come round to a greener way of thinking in making its motoring choices as prices of gas have moved north of $4 per gallon.
To the rest of the developed world, such thinking is long overdue. In Western Europe and Japan, for example, motorists have long had to tolerate far higher fuel prices than do the Americans.
And whilst $4 per gallon might sound high, for UK consumers it’s still a bit of a joke when you calculate that this comes out somewhere around 66p per litre – i.e. still well under half the price paid in the UK.
Little wonder, then, that the eco cars UK customers are buying in ever-increasing numbers still manage far higher miles per gallon figures than do their US counterparts.
Nevertheless, it’s all about what you’ve been used to in the past versus what is happening today. And on that score, the Americans have had something of a shock to the system and are finally beginning to make the kind of green motoring choices the rest of the world has been making for a long time. The fact that this is driven more by the need to economise than it is by any great yearning to be environmentally conscious doesn’t really matter, perhaps – the bottom line is the same.
Both US giants Ford and General Motors have recently reported increased sales of more fuel –efficient cars with their annual results. In fact, the Ford F-series which has been the USA’s top selling vehicle for a long time is now seeing over half its sales coming from fuel-efficient V6 versions.
This is just the beginning perhaps? The two US giants have a long way to go to catch up to the market leaders in green technology like Honda. But at long last – things are certainly beginning to change as US car consumers vote with their cash.